Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research
Amy Sample Ward
JUNE 22, 2011
70% say that when they first visit your website they want to know about your mission and history, and 56% want to know about your financial condition. Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts.
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