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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. 32% of NGOs worldwide have a written social media strategy and 34% have paid for advertising on social media. Source: 2017 Global NGO Online Technology Report. Source: 2017 Charity Digital Skills Report.

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20 Must-Know Fundraising and Social Media Stats

Nonprofit Tech for Good

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. In reality, 72% contribute at a rate below the national average. 84% of Canadians donate to charity with an average individual donation of $446 per year. Source: Boomerang. Source: OnGood.

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106 Free or Low-Cost Online Tools and Resources for Nonprofits

Nonprofit Tech for Good

Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Sent by environmentally conscious individuals, each EcoCard sent raises $1 for a specified charity. Learn how to enroll your charity. Stats & Research. Global NGO Technology Report :: techreport.ngo.

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82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits

Nonprofit Tech for Good

Pablo by Buffer enables social media managers to easily create inspirational quote and powerful stat images perfectly sized for social media. Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Stats & Research. Global NGO Technology Report :: techreport.ngo.

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