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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels.

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Teaser: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Blog Content: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". lower than for donors who give via charity-branded giving pages.

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PhilanthroTech: How Nonprofits Are Using Crowdfunding

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’m headed down to Austin, TX for SXSW where I will have the pleasure of facilitating a workshop on measuring social media with KD Paine with case studies by David Neff and Carie Lewis. They build up an online and offline community, create great projects, and then ask the community to fund them through donations.

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Reinventing Donor Relationships - A New Online Giving Study

Connection Cafe

A new study from Network for Good and TrueSense Marketing isn’t focused on the number of online gifts, but rather the online giving experience and how it impacts donor behavior overall. Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors.

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The Young and Generous: A New Research Report from Network for Good

Beth's Blog: How Nonprofits Can Use Social Media

Some highlights of the study, ???The are: -Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average. Virtually all of online givers (96%) have given to charity before, but a sizable proportion (38%) is new to online philanthropy. Top searches are disaster related, plus ???

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Online Donors: Why They Leave and How to Win Them Back

NTEN

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. The trick is getting them to stay once they give.

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