Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . 6) Your Facebook campaigns need time to learn.

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Test Facebook Charity Profit 325

Allegiance Group

FEBRUARY 23, 2024

Defining your UVP is critical to your fundraising success. We’ll also share ways to integrate it into your fundraising and messaging. The Link Between UVP and Fundraising Success If there’s a Golden Rule in fundraising, it’s this: People give to people, not organizations.

Foundation 52

Foundation Fundraising Cancer Interview 52

Bloomerang

SEPTEMBER 3, 2021

As fundraisers, we too frequently treat our donors as if they’re merging onto the highway at our organizations. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Volunteers are essentially low-hanging fruit for nonprofit fundraising.

Donor 114

Donor Guide Tips Retention 114