Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JANUARY 17, 2014

Guest post by Marshall Simmonds, Senior Vice President of Flash mobs and an Account Manager at Blackbaud. The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. And, if we were to be more engaging, what would that do to our donor retention rates?

Donor 37

Donor Retention Detroit Blackbaud 37

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36

Online Giving Offline United States 36

Museum 2.0

AUGUST 20, 2009

Conservation: Objects may be damaged by flash photography. Some conservators argue that if non-flash photography is permitted, light levels in the galleries may be increased to accommodate visitors' cameras, which indirectly damage artifacts. Photo-taking allows visitors to memorialize and make meaning from museum experiences.

Museum 54

Museum Photo Policy Open 54