Social Media Behind the Firewall: The Tire, Tower, or Hub and Spoke?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 16, 2009
As Charlene Li pointed out, " Change management processes take years - you don't change over night. The Tower: Led by corporate communications, by executive mandate. I've also seen this model in nonprofits and it isn't effective when silo culture gets in the way. Photo by Stitch. How can I make my campaigns work?
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