Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Over the years, as I have watched Facebook roll out features and changes, it seems takes a predictable pattern: the big announcement, hype, backlash, more tweaks to the platform, experiments by users/organizations, and learning what works.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results.

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Comment Artist Social Media Hype 97

Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

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Social Media Tips Media Social 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

Was it all hype? . The morning included a speech by Kari Dunn Saratovsky who talked offline/online connections as well as some of the challenges that charities face such as cause fatigue and slacktivism. . This provides a great opportunity for those who focused on leadership, organizing, and philanthropic training.

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Conference Reflection Social Kiva 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. This is a technique I've used as a trainer, but it also works beautifully for social media projects. On that note, what can companies and brands learn from social cause fundraising?

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Analysis Reflection Experiment Time 50