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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

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As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)

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6 Nonprofit Video Marketing Trends and Tips to Guide Your Online Strategy

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In addition to the hunger for more video content, the COVID-19 pandemic also affected the type of content users are most interested in. Use a script to communicate with your audience . Videos that showcase creativity and entertainment have proven to be the most popular. Learn the Science Behind Effective Nonprofit Videos. Take a look.

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14 Nonprofit Books Recommended by Top Industry Experts

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The authors trace the evolution of nonprofit communications and debunk the social media myths that are holding organizations back. Dan Pallotta is a titan of the charity event industry, creating campaigns such as the AIDS Rides and 3 Day Walk for Breast Cancer. Free Download: Your Guide to Nonprofit Storytelling.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

If you see a story in the national news that is relevant to your work in the local community, that can be a great time to be a resource to your local media, offering them a local story. If your organization supports families impacted by childhood cancer, figure out who the healthcare journalists are in your market.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). This piece from Ahern Donor Communications, Fundraising is about money. Checklists.

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