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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. As you plan out your December email calendar, think about your landing page needs. You may even want to set up a Google Alert or two for future reference.

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Best Tips to Rock your Online Presence

Care2

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Review the upcoming month in the annual online marketing calendar. topic, draft headline, and bulleted ideas to expand on. test different images, ad copy, and targeting.

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What is a Widget?

Beth's Blog: How Nonprofits Can Use Social Media

A reference to gadget in the Delta Airlines Logo. A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. What problem does a widget solve?

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112 Tips to Raise More Money by Mail

BoardAssist

Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Set up a calendar of mailings and plan ahead. Put a headline on the reply card such as “Yes! Here are two reference articles you may enjoy: “How Brochures Kill Direct Mail Fundraising”. Use headings. Use bullets. Use boldface type.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): This serves as your main point of reference for board expectations and for your one-on-one meetings. How can we get our board more involved?

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

The guidelines evolve every so often, so make sure to regularly reference the official compliance page. 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. Test out different headlines and descriptions to create more effective ads.

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