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How to Run an Online Fundraising Campaign

Get Fully Funded

You can create and run an online campaign to support an offline appeal or an event. It also helps your potential donors understand where their money will go, why their money is needed, and the impact their gift will make. Matching donations: Talk to your best donors and ask for a large donation that you can use as a matching gift.

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How to Upgrade Nonprofit Donors Using Suggested Donations

Bloomerang

Suggested donation amounts are the provided gift amount options that your organization offers to supporters. By suggesting a giving method that will tend to yield a higher gift, such as requesting a planned or recurring gift. Offer donors a more flexible suggested giving range based on their previous gifts.

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'Tis the Season To Raise Funds

NTEN

Also, consider customized giving options like a gift catalog or a "build your own donation" application. When ADRA , an international relief agency, used a gift catalog to increase giving, donations were 50% higher than non-catalog donations.*. Use Offline Channels to Drive Online Action.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

“For all our online donors, only one-third give a subsequent gift online,” said Donahue. “That includes sending direct mail to drive traffic online, as well as sending direct mail to get a response in the mail, and sending email to reinforce an offline message,” Kirchoff said. So what’s the verdict?

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Twestival: Here Comes Everyone To Raise Money On Twitter for Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Most were using Twitter as one channel in a multi-channel campaign and asked for small donations ($10), although gave incentives for larger gifts. Look out, the next reiteration of micro fundraising on Twitter is coming on February 12, 2009 and will combine online twitter fundraising with an offline event. Micro donations using TipJoy.

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5 Strategies for Successful Online Charity Auctions

Connection Cafe

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. What’s the average gift amount for your campaigns compared to events? Broadcast your auction far and wide for maximum impact. What are your most and least successful revenue generating campaigns?

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Five Social Media Fundraising Trends for 2009

Beth's Blog: How Nonprofits Can Use Social Media

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. A Platform for Self-Organizing. More than $550,000 was raised last March. . The Maturation of Peer-to-Peer Fundraising.