Key Findings from the 2022 Blackbaud Target Analytics donorCentrics Sustainer Summit
sgEngage
APRIL 8, 2022
This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. DRTV and other broadcast channels are effective for converting current and former single gift donors when these organizations take the “sustainer first” approach. . billion in FY2021.
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