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Narrative Change Strategy

Forum One

Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels. It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out.

Change 46
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Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation

Beth's Blog: How Nonprofits Can Use Social Media

People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. They fight for democracy, we watch, they die, we change the channel. an active speaker in Canada and internationally about the Web’s impact on the structure and dynamics of organizations and their changing role(s) in society.

Story 79
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Twestival: Here Comes Everyone To Raise Money On Twitter for Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Most were using Twitter as one channel in a multi-channel campaign and asked for small donations ($10), although gave incentives for larger gifts. Focus 24 hour event with broadcasts and all local partners participating to raise awareness (a sort of Blog Action Day on steriods). Micro donations using TipJoy.

Twitter 51
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Bringing Women a Global Voice: Jensine Larsen, World Pulse

Have Fun - Do Good

They broadcast and unite women's voices from around the world into a powerful force for change. World Pulse is really at a point where we've demonstrated proof of concept, and we've tested all of our media channels over the years. There are a lot of things that are different from the start up phase. I'm like, "Let's just do it!"

Voice 69