Making a Great Story into a Powerful Fundraising Story
Bloomerang
JUNE 29, 2021
It’s far easier for our brains to put ourselves in the shoes of ONE person and connect with their story than it is for us to do that with a group of people. . For example, if you’re asking for coats, you should show how giving a coat changed someone’s life. You need one person. . Psychologically, we are wired for connection.
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