Remove Brain Remove Language Remove Philanthropy Remove Retention
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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. That’s shocking (and pretty scary).

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

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How to Improve Your Mediocre Fundraising Copy

Achieve

This blog was originally posted by Achieve President Derrick Feldmann on December 16, 2014, for Philanthropy News Digest’s. A few of the letters include language I haven’t heard since my high school economics class. So try to avoid language such as: “We know how important our organization is to you…”. PhilanTopic.

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[VIDEO] Creative Ways People Contribute to Community

Bloomerang

So my perspective today is as somebody who’s been studying philanthropy for my career, but also as a passion. That’s how philanthropy has been reflected as well until the most recent years. . Weave in stories that are connected to the podcast and I’m going to share some model language for you. .

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[VIDEO] 5 Must-Do’s of Year-End Fundraising Success

Bloomerang

Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention. I think our days and our brains can sometimes feel like this calculation. . million and we increased donor retention from 36% to 56%.

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising. And this person called it creepy. Not today and really not ever.

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Converting Emotional Donors to Monthly Donors

Connection Cafe

That donation they sent you gave their brains a shot of happiness chemicals. Donor retention rates are higher with monthly donors, 70% compared to 40-50% for single gift-makers. There’s no “partner with us” language. Maybe they’ve decided to donate because of one of your ads that appealed to their emotions. That adds up.

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