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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). So trackbacks and comments get more weight than clicks and views.

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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

(I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons.

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Digital Life Hacks: Savvy Social Media

Connection Cafe

Reddit, Quora, and Digg provide discussion channels. Pinterest and Flipboard are for bookmarking and content sharing. Retargeting should be a constant advertising goal to fuel your multichannel marketing approach. Connect your social to overarching campaign goals. Know how your audience differs on each social channel.

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon. ??? What metrics? In response to a post on Digg about the Conservancy???s The real challenge, of course, is to determine the meaning behind those numbers. t exactly home runs ???