Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Stacey Monk and I exchanged messages last week, brainstorming the idea of pulling bloggers together to support Beth’s birthday campaign. Some posted to community blogs like NetSquared. Lesson #4: Create easy ways to track and follow the campaign. And we wanted it to be easy to do – write a blog post! Some tweeted.
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