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A Twitter follower is worth $0.24

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. After Marc finished reading the Networked Nonprofit , he was curious about crowdfunding and free agents, chapters in our book.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. These overall strategies aren't anything new in the marketing world: social media is just a new way to do old business. Test for What Works.

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NpTech Tag Summary: Learnings from FriendFeed Experiment

Beth's Blog: How Nonprofits Can Use Social Media

Some people choose one site or method to connect with others, while others are "network weaving," jumping from one site to another. Beth Dunn shared Social Media Club: Join Our FriendFeed Room and Kill A Mailing List. Beth Mazur shared Keep Your Eye on FriendFeed It May Be The Google of Social Networks.

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Google+ for Nonprofits and Libraries? Maybe

Tech Soup

As you've probably heard, they created their own social media site, Google+. It is still in its Beta testing phase, so its not fully released, but the amount of hype surrounding it is enormous. Most of the reviews are positive, with a few bloggers not ready to commit yet. Do Library Bloggers Like Google+?

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5 Questions for Geoff Livingston | Nonprofit Trends with Steve.

sgEngage

Geoff’s new book is Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy. In a nutshell, creating a social media strategy that can stand the test of time. I don’t read, follow or listen to a vast majority the top tier of marketing communications bloggers anymore.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. The Social Media Strategy Map and Worksheet 1. You're testing different social media tactics and learning what works.