Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2005

"An Offering to the PHP Gods" Alexandra Samuel just coined a new word, bloggespondence , for the back and forth conversation we've been having about social bookmarking from our respective blogs. Sometimes these folks also need a method to share their bookmarks with other staff members in the organization or at remote sites.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Visitors are people who visit your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Blogging Behind the Nonprofit Firewall: ROI Approach.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2007

The Cross Blog Discussion of the NpTechTag has generated some comments and blog posts that I've summarized below. It would based on an analysis of all the "words" or tags that people have used to describe resources also bookmarked with nptech. Write a blog post. Join the cross-blog conversation!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2008

Provide quick human answers to your followers, ask questions, direct people to great resources (not your own 1:20 ratio - point to one of your resources for every twenty resources), stay in touch without being intrusive, no when to direct message, be funny, etc. It's like starting a blog without first following and commenting on others blog.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Visitors are people who occasionally visit your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric.

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