Whole Whale

SEPTEMBER 8, 2023

Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Use surveys and donor journey mapping to understand how people engage initially and over time. Blend time-tested principles with bold new applications. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

The Modern Nonprofit

AUGUST 30, 2023

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. Participants can use an activity tracker like Strava or Map My Run to record their run/walk/hike/ride/cruise and post a screenshot to their campaign page once they complete their personal goal.

Fundraising 52

Fundraising Virtual Game Hosting 52