Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Blend time-tested principles with bold new applications. ” Rather than gimmicks, spotlight your mission. Their passion can be contagious. .”
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