Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

ASU Lodestar Center

FEBRUARY 25, 2011

As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. Oh, the high-wire balancing act of nonprofit CEO compensation. We welcome your comments and feedback.

Research 49

Research Philanthropy Arizona Feeds 49

Nonprofits Source

JUNE 30, 2022

Whether it’s a “We’re Open” sign or social media graphics, practically all for-profit businesses and nonprofits alike use at least one type of graphic design. Graphic design is the key to making your nonprofit’s valuable information approachable, engaging, and highly digestible. What are Types of Graphic Design for Nonprofits?

Design 64

Design Organization Adobe Nonprofit 64

DNL OmniMedia

OCTOBER 22, 2020

Effective nonprofit web design matters more than ever before. The COVID-19 pandemic, social distancing guidelines, and a disrupted economy have all completely changed business-as-usual for nonprofits. If your site isn’t pulling its weight or if you think there’s room for improvement, you owe it to your mission to make some updates.

Websites 52

Websites Organization Nonprofit Site 52