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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters.

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ASU Lodestar Center Blog: Research Friday: "Executive Compensation"

ASU Lodestar Center

Or, "Please give this family a place to stay for the night; and why dont you see if you can eliminate homelessness in the meantime?" The report details the challenges and perspectives of nonprofit CEOs in an elegant blend of statistical findings and personal voices. Everyone that works with a nonprofit CEO should read this report.

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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

For example, you could also explain goals such as building a new homeless shelter by pulling statistics about how long the process will take or how much funding per day would be necessary to cover the length of the project. Sections of the report can be rearranged to create informational fliers to hand out at events and to send in the mail.

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