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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

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Multichannel Magic: Who’s got the secret sauce?

Care2

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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How to Choose a CRM to Support Your Fundraising Efforts

OneCause

Instead, we think of a modern nonprofit CRM system as more of a CRM ecosystem of best-of-breed tools and technologies that integrate with a nonprofit CRM platform, such as those from Salesforce and Microsoft. The benefits of this ecosystem approach to CRM include the ability to: Integrate tools and technologies as you need them.

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Year-End Appeal Guide

The Modern Nonprofit

5-6 weeks ahead: Direct mail goes out (remember to account for potential slowdowns with the U.S. If you’re not sure where to start, check out our post on where to find good free stock photos and free image editing tools you can use. This blended approach can provide a multi-touch experience for your donors.

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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

You can even use color palette tools like Coolors to test how colors match up or contrast each other to find what will work best for your organization. Tools and skills needed for designing your brand identity: Graphic design. Tools and skills needed for nonprofit website design: Adobe Suite. Young adults or millennials.

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