Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Association TV

NOVEMBER 16, 2021

If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too. Clarification on actions (Are you sure?

Associations 295

Associations Platform Search Contact 295

Museum 2.0

JUNE 4, 2007

You should be able to grab a mic and start podcasting, hit the keyboard and start blogging, snap some shots and start Flickring. style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. Creating the backbone for a robust 2.0 application is not so easy. Many in-museum 2.0-style

Generation 20

Generation Tools Museum Wiki 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. If there are podcasters in the room, you know that already!) Loyalty: How many subscribers does your podcast or blog have? Why are the comments higher on one blog post or podcast and lower or another?

Metrics 56

Metrics Social Media Media ROI 56