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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. For nonprofits, this means focusing ads on your organization’s values, mission impact, and service results – the heart of your “product.” Focus on optimizing donation channels for mobile.

Lesson 59
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

A few essential elements of a user-friendly design include: Straightforward navigation: Members should be able to look at your website and know where to click to get to where they want to go for donations, membership questions, events, and so forth. This could include discussion forums, live chat support, or interactive polls and surveys.

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. Drive donations by sending out party kit swag boxes at certain donation levels. You might even direct-mail pretty recipe cards to add a special physical touch! PHOTOGRAPHY: BFA.COM 2.