Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Put a human face on the cause through case studies, testimonials, and videos. Blend time-tested principles with bold new applications.

Lesson 59

Lesson Fundraising Digital Test 59

Association TV

NOVEMBER 16, 2021

If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). A bad user experience discourages people from exploring your content and, with the attention span of the average user these days, may cause them to abandon your site altogether. Clarification on actions (Are you sure?

Associations 295

Associations Platform Search Contact 295

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever).

Metrics 56

Metrics Social Media Media ROI 56