Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
NTEN
MARCH 8, 2012
As social media evolves, every drop of news, hype, or rumor can cause a consumer reaction. At Epic, we’ve given it a name: a flash crisis. A flash crisis happens when a negative post, comment, blog, or video goes viral and the winds of chatter whip it up into a firestorm.
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