Achieve

MAY 24, 2024

The answer is with a strong text messaging strategy. Building up a robust contact list is easy when you have a strong multichannel marketing strategy. Use gamification tools: Send polls or quizzes that test supporters’ knowledge of your mission to keep them tapped into your organization and eager to learn more.

Retention 52

Retention Rate Donor Campaign 52

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. By liking, commenting, reposting, or sharing, you and your followers can keep a conversation going across your networks. Sound familiar?

Hype 77

Hype Fundraising Social Media Platform 77

NetWits

JUNE 20, 2012

Nonprofits are taking advantage of this technology; according to the Nonprofit Social Networking Survey by NTEN, Common Knowledge & Blackbaud, the average nonprofit’s fan or follower base grew by 30 percent on Facebook and 81 percent on Twitter in 2011. Start a conversation. Sharing is caring. Point 4 above is crucial.

Social Media 151

Social Media Media Tampa Social 151

Connection Cafe

OCTOBER 26, 2018

Recently, I polled Blackbaud employees, and while not the largest sample set (44 respondents), it yielded some interesting results. While this poll spanned all age groups, it doesn’t take a poll to look around and see some of the heaviest users of phones and technology are m illennials , those born between 1980 and 2000.

Tips 35

Tips New York City Poll Blackbaud 35

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Before we begin, let’s go over the importance of understanding your nonprofit’s audience so you can develop a winning marketing strategy. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

Channel 52

Channel Donor Demographics Social Media 52