Qgiv

JULY 21, 2022

Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Also of note: Google’s “ABCD Framework.”

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

The efficiency ratio , also known as the revenue to cost ratio. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. The best part of the efficiency ratio is that it doesn’t involve any complex math. It sounds a lot worse than it actually is. Congratulations!

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 5, 2017

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33