Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

The efficiency ratio , also known as the revenue to cost ratio. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. The best part of the efficiency ratio is that it doesn’t involve any complex math. It sounds a lot worse than it actually is. Congratulations!

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 5, 2017

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. The reality is that I collaborate with strong partners on data and the associated analytics then spend the time needed to understand and evaluate our fundraising programs at Project HOPE.

Analytics 33

Analytics Data Analysis Metrics 33