Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. What about Haiti relief?

Convio 51

Convio Benchmark Studies Haiti 51

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

MARCH 30, 2011

What channel did they use? Did they designate the gift? Sometimes organizations don’t even actually get to the ask unfortunately – they know the best window is right after someone has made a gift, but they need to be prepared to run a test. How are they really converting donors from one channel to another?

Disaster 26

Disaster Donor Japan Test 26

sgEngage

DECEMBER 27, 2011

The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. How much is the average online gift?

Raise 88

Raise Money Online Giving 88