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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

many organizations are initially focusing on using social media as a communication and awareness tool. And it is the lingua franca for dealing with Generation Y and younger-minded supporters. They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. This is evolutionary ? not revolutionary.

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Notes from The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach

Have Fun - Do Good

Effective campaigns always keep their audience's needs in mind. Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. Examples 76% of givers say they are influenced by friends and family. You supported a cause because of how it made you feel."

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? And who may be able to influence those actors in their decision-making? changes in awareness or attitude) or tangible results (e.g. impacts on decision making). Reader Polls. spreadsheets.