article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

Lesson 59
article thumbnail

Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. For a big organization, creating a blog, podcast, or even a Facebook page requires an "initiative" complete with editorial plans, topic strategy, etc. Do you want to raise brand awareness?

Museum 20
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

I have a feeling that if you listen to any fundraising podcast or read any fundraising blog or publication, you’re probably going to see her name if you haven’t already. I mean, anyone from Massachusetts, my home state is a friend of mine. But Dom is awesome. Her day job, she’s over at the YW Boston. Absolutely.

Video 130
article thumbnail

Support Women Survivors of War with $27/month

Have Fun - Do Good

A month ago I listened to Christine Karumba, the Country Director for Women for Women International in the Democratic Republic of the Congo, tell Honorata's story on the Voices on Genocide Prevention podcast. Honorata's days blended into one another until the moment another marauding band stormed the camp.

Support 40