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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Digg and Reddit: Digg and Reddit lets you search for submitted stories that match your organizations name.

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Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Consultants and Vendors | Main | Featured Article from Care2 News Network (our own little digg) » Monday Nov 13 2006 Lean, Mean Blogging Machines Monday, November 13, 2006 at 10:00AM | by Jordan Wait If you think your blogging gut is getting a little flabby, today is the day to whip it into shape. Issues Dynamic, Inc. to 5:00 p.m.

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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. RSS feeds are your friends. Even something small could lead to something big if you know the networks of the people in your ecosystem. Don’t be a lurker.

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Three Keys to Successful Online Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Read blogs, get into social networks, register at Digg and then go sit in a corner and listen. 3) Be you, not me Things not to do: don’t put a press release on your facebook page or worse: your company blog. And then you’ll probably fail some more. Don’t give up.

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

See3

However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us They also suggest: make it personal, using your real voice; don’t reprint press releases or other web stories; be concise (advice I am not following here ).

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Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Well organize local press events, face-to-face visits with members of Congress, and a national day of action to keep the heat on Congress and show how clean energy jobs can revive our communities.” There is also a series of blog posts from other moms and a Digg button front and center to promote the blog posts.

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