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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. I should also make sure to note that you have an internal audience (staff, board members, volunteers, etc.)

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Gmail, Yahoo, etc. For example: 1.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Storytelling is the buzzword of 2016 – and for good reason. Your nonprofit has a visually compelling avatar that is used consistently on all social networks. It’s that there is no international database of legally verified nonprofits. Fret not if you are missing a few. We’ve all heard it.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Kudos to Conservation International !

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

Prioritize storytelling over marketing. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate.