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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Donation History: Identify segments of donors by frequency of gifts, amount of giving, or those who may need to be reengaged. Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Let’s explore an example. It is a win/win!

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Launch a gift donation program, if applicable. Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable. Create a master login sheet. Create a Google account.

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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Chris Brogan and 81 other Twitter users helped reached this goal with small gifts in 24 hours. As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. It generated some valuable insights from donors.