Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

Last December, Susan Reynolds , an artist and social media maven, was diagnosed with Breast cancer. She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.

Cancer 50

Cancer Widget Campaign Action 50

Tech Soup

JULY 14, 2011

Remember, I have not simply had beers with these guys, I've flown around Second Life with their avatars and had virtual beers with them. And those kind of rewards are what make us continue to look for new models and reinvent our work.

Review 66

Review Second Life Nonprofit Model 66

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.

Analysis 87

Analysis Twitter Giving Lesson 87

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. What's this all about"?

Social Media 62

Social Media Media Cancer Social 62