Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

Last December, Susan Reynolds , an artist and social media maven, was diagnosed with Breast cancer. She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.

Cancer 50

Cancer Widget Campaign Action 50

Tech Soup

JULY 14, 2011

This removes the theory from the abstract and gives sample worksheets and questions to help you quickly arrive at practical solutions to help your organization futurecast, promote broader awareness, and achieve action-based results, while remembering that there is nothing wrong with celebrating the element of fun.

Review 66

Review Second Life Nonprofit Model 66

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.

Analysis 87

Analysis Twitter Giving Lesson 87