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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Additionally, PostRanks are calculated one of two ways, either comparing a site's content against its own past performance only (feed-based PostRank). Should also note, re.

Metrics 71
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See What’s Out There » Blog Archive » NTEN Does Web 2.0

See3

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules! Giving people certain authority to speak on your behalf, and rewarding them with praise or titles or special invitations to events, etc. Volume and frequency are not primary considerations.

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Trust Me, Know Me, Love Me: Trust in the Participatory Age

Museum 2.0

How many times have you visited a museum site in search of a phone number or email address and woken up two hours later dizzy from the painful and ultimately unsuccessful phone system nightmare? When I read the New York Times online, each article's author's name is hotlinked and there is an easy and direct way to contact him/her.

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Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

This post was authored by Matt Fairchild who is an online community manager experienced in growing social, mobile, and competitive gaming communities. The site's strength lies in how anyone can create, promote, and grow a cause, but Jen also points out that this can create weaknesses as well. Confusing site architecture.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. The log files captured lots of data that gave us a lot "measurable" information about what people were doing on web sites.

Metrics 56