Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  .   What happens after a nonprofit donor or stakeholder is satisfied with the engagement.   Reader engagement consists of metrics for: Conversation (commenting).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

See3

MARCH 27, 2008

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules! Giving people certain authority to speak on your behalf, and rewarding them with praise or titles or special invitations to events, etc. Volume and frequency are not primary considerations.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Museum 2.0

MARCH 28, 2008

When I read the New York Times online, each article's author's name is hotlinked and there is an easy and direct way to contact him/her. There are two reasons to pursue this: for better accuracy (trusted source of info) and for more diverse inclusion of voices (trusted source of varied social experience).

Participatory 20

Participatory Museum Teen Voice 20

Tech Soup

MAY 3, 2011

This post was authored by Matt Fairchild who is an online community manager experienced in growing social, mobile, and competitive gaming communities. A: One of our goals with the feature email project is to be able to send info to donors saying "we've done this, and here are examples of what we're doing."

Causes 64

Causes Community Online Fundraising 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

Metrics 56

Metrics Social Media Media ROI 56