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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. Tell compelling stories.

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[VIDEO] 4-Step Plan to More Donations and Greater Fundraising Results

Bloomerang

My goal here is to give you as much value as possible in lots of different ways. I really believe in it, but I’m going to have a fundraising goal and I’m going to have some responsibilities that I’m not sure I’m ready for it. So much accountability, but had no idea how I was going to get to that goal.

Results 85
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Write A Headline That People Want To Click.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Unless it’s your goal to be as out of touch as E.T., Checklists. You should.

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