How to do social media marketing during the pandemic

Socialbrite

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Focus on the audience.

MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). If you invest, your ROI will be much more reliable than if you fake it.

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