Remove Audience Remove Influence Remove ROI Remove South Korea
article thumbnail

How to do social media marketing during the pandemic

Socialbrite

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Consider influencer marketing. Conduct research and use hashtags to find influencers in your niche. Go global.

article thumbnail

MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

To influence behavior, we need to understand behavior. One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. In order to influence behavior we have to understand behavior. This is called ''rational choice theory''.

Change 64