Remove Audience Remove Problem Remove ROI Remove South Korea

How to do social media marketing during the pandemic

Socialbrite

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Focus on the audience.

MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. They are looking for messages about the power of collective community, that the community needs to rally to solve these problems, not the institutions or individual by himself. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued).

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