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How to do social media marketing during the pandemic


Underscoring the importance of social media, people are turning to these platforms to keep themselves connected, informed and engaged. Engage with the audience and forge relationships to develop goodwill for your brand and strengthen your position for the long run. Focus on the audience. Social media marketing during COVID-19.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)


One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). To influence behavior, we need to understand behavior.

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