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How to do social media marketing during the pandemic

Socialbrite

Whether your nonprofit’s mission is wildlife preservation or another worthy cause, take steps to keep supporters engaged and involved. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even the most worthy cause. Focus on the audience. Go global.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

There I had life-changing experiences that caused me to become focused on social change and social justice. One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. If you invest, your ROI will be much more reliable than if you fake it.

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