Remove Audience Remove ROI Remove South Korea Remove Storytelling
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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. This is wrong.

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