Amy Sample Ward

JULY 1, 2009

If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. MySpace has become the ghetto of the digital landscape,” Ms. Did you consider MySpace ? Boyd explained to the crowd. They won’t be there to find you.

Community 100

Community Myspace Social Network Demographics 100

Museum 2.0

OCTOBER 15, 2009

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Teens are a known (and somewhat controllable) entity.

Teen 24

Teen Participatory Experiment Museum 24

Museum 2.0

NOVEMBER 13, 2007

This week, a look at the third section of Visitor Voices , the excellent book coedited by Kathy McLean and Wendy Pollock. People like to talk about and show themselves--that's why MySpace is so popular. If only 1% of our audience wants to participate as creators (a generous estimate by Web 2.0

Voice 20

Voice Create Museum Arts 20

Museum 2.0

DECEMBER 19, 2008

Others create traveling exhibits that send their content to other institutions and audiences. You should be able to articulate your goal, whether it is reaching a particular niche audience or a designated level of participation. Bringing in Global Voices Does your collection come from far-reaching lands?

Virtual 20

Virtual Museum North Carolina Evaluation 20

Museum 2.0

APRIL 30, 2007

Do you want to offer audio or video programming to an international audience for free? If you had one youth educator, would you expect them to develop and run overnights AND scout programs AND teen programs AND toddler programs AND outreach AND… of course not. Do your MySpace friends come to museum programs? Pod or Vodcast.

Museum 20

Museum Advice Interview Web 20