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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. You should never sacrifice audience engagement for the sake of search engines. As always, the answer is: it depends.

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The AI Writing Prompt Formula and Prompt Ideas

Whole Whale

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. Press Releases : AI writers can help nonprofits create attention-grabbing press releases that generate media coverage and raise awareness of their cause. Build a tool for your audience that helps with a task.

Ideas 52
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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

It also gives you a platform to include a compelling call-to-action that prompt your audience to take the next step – visit your site, fill out a form … – without seeming too “ salesy.” For that, you can use meaningful animation, unexpected script turns ( narrative ), and adequate characterization.

Video 45
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6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

To put it another way, using actual writing to share your nonprofit’s story and its mission with your audience is falling out of style. Generally speaking, there are three main categories of videos to be aware of, each with their own unique objectives: Awareness Videos. Education Videos.

Video 85
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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

This proves the page is relevant to my audience’s needs otherwise, that figure would be much lower. Drive awareness to your brand or cause? This means developing topic clusters around keywords that are relevant to your audience but are not too competitive to rank for. Bounce rate. Are you trying to educate?

Results 58