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Guest Post by Peter Campbell: The ROI on Flexibility

Beth's Blog: How Nonprofits Can Use Social Media

Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget. Tags: guest blogging ROI.

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Groundswell Book Club Part 3: Energizing

Museum 2.0

They start by discussing the ROI of word-of-mouth recommendations. Tags: Book Discussion: Groundswell marketing membership. Josh and Charlene define "energizing the groundswell" as "tapping into the power of word of mouth by connecting with, and turning on, your most committed customers."

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